2018

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what. a conversation tool for a polluting industry

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why. In order to repair the clothing industry, we need to repair the consumer mindset. But how do you get people to see the pile of fashion waste when brands rather have people spend their money endlessly? 

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how. I worked together with the Clothing Bank in Eindhoven, who provide donated clothing for the poorer part of our society. The thing is, they receive so many donations that they have to throw away more than half of them. With these wasted donations I knitted a red carpet into a conversation piece that I placed between two of the biggest fashion stores in the Netherlands. This project was a good exercise in combining design with activism, in the way that I made people aware of a problem while doing it in a fun, colorful and humble way.